Sanima Reliance Life Insurance

Head – Branding & Digital Marketing

Head – Branding & Digital Marketing


  • Responsible for developing branch strategies, promoting brand growth and expansion, and implementing brand plans in order to achieve brand business objective in the short and long term.
  • Develop strategies and managing marketing campaigns across print, broadcast and online platforms.
  • Supervise advertising, product design and other forms of marketing to maintain consistency in branding.
  • Plan and execute all communications and media actions on all channels, including online and social media.
  • Analyze the success of marketing campaigns and prepare reports.
  • Carry out market research in order to keep up to date with current trend, as well as trying to predict future trends.
  • Manage the budget for advertisement and promotional measures.
  • Organizing events such as press release, product launch, photo shoots, annual general meeting, etc.

Digital Marketing

  • Plan and execute all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns.
  • Maintain social media presence across all digital channels
  • Measure and report performance of all digital marketing campaigns
  • Manager website of the Company
  • Evaluate emerging technologies



  • Bachelor’s degree in marketing, business or related field
  • Preferably 3-5 years of experience in the related field
  • Branch awareness – a clear understanding of brand and marketing mix
  • Creative and an ability to produce innovative and original ideas
  • Experience with and an understanding of market research
  • An understanding of trends and ability to respond to it
  • Relationship management skills
  • Strong research and analytical skills and attention to details
  • Excellent communication and presentation skills, and ability to communicate effectively at all levels
  • Management and coordination skill
  • Well versed in social media advertisement, mobile marketing, email marketing and content management/marketing skills
  • ICT skills
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